Identity
Verda Organics rebrand
Verda came to us with a loved product and a brand that no longer kept pace with its ambition. We rebuilt the identity from the ground up — strategy, naming architecture, packaging and a flexible system designed to scale across a fast-growing range.
3×
Retail listings
+62%
Brand recall
18
New markets
The challenge
A cluttered shelf, a premium product and an identity that read as generic. Verda needed a system that signalled quality at a glance and stretched across dozens of SKUs without losing coherence.
What we did
We defined a clear positioning, built a modular packaging system and a confident wordmark, then rolled it out across retail, digital and social — pairing the launch with a campaign to get it noticed.
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