Brand & Digital
Atlas Travel Co.
Atlas wanted to own a category dominated by aggregators. We rebuilt the brand and the booking experience together — a confident identity paired with a frictionless platform that earns the direct booking.
+51%
Direct bookings
2.4×
Session length
12
New destinations
The challenge
Travellers defaulted to aggregators. Atlas needed a brand worth seeking out and a journey smooth enough to keep people booking direct.
What we did
A distinctive identity, a reimagined booking flow and a fast, image-led build — tuned to convert browsers into direct bookings.
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